Petal & Kiln Jewelry Co.
Branding & Logo Design
I developed the 2023 rebrand for Brenna Rettberg’s handmade jewelry business in Cleveland, Ohio.
Taking cues from her work with pressed flowers and sculpted clay, I presented the name Petal & Kiln Jewelry Co. with a logo that captures the natural, playful, and sophisticated beauty of her brand.
Here’s a look at the development process.
Research
I created a list of terms and concepts with Brenna’s guidance, searching for elements to inspire the look and feel of her new brand.
Mood Board
I curated a compilation of floral-inspired logos, illustrations, and branding that we used to narrow down visual concepts.
Click the image to view the full board on Pinterest.
Color Palette
I pulled colors from Brenna’s product imagery to create a minimal, earthy palette that incorporates her signature sage green.
Iterations
Once the fundamental concept of the design was defined, I began testing out various earrings, colors, and text effects.
